These trends show the challenges that companies face in today’s marketplace, but don’t worry, there’s hope. Accenture explains how companies can break these trends and expand their brand to keep and gain more customers. Companies should reflect on the implications b2b phone lists of your organization, clearly verbalize the value of collectivism, and get creative…
Tag: Cell Phone Number List
Five Struggles to Keep Up with Consumers
Think about a purchase you made ten years ago. Maybe that’s too long ago to remember. What about a purchase from the past year? Now ask yourself, what resources did you have at your disposal to ensure that your purchase was exactly what you wanted? In the digital world today, we have more resources than…
Critique Your Website as You Would an Employee
Have you given your website a performance review? Your website is your first, and sometimes only, storefront for your business. A good site will attract new customers and lead them through the buying journey. In some cases, the website is your top-performing sales executive. In many cases, your website is an extension of your sales…
How to Know If You Are Obligated to Comply with the CCPA
Once a business has identified if the ccpa is going to affect them, it is important to follow these steps to stay in compliance. First and foremost, businesses need to map consumer data. A great starting point is to ask the following questions. What personal data is collected and retained? How is data collected? Where…
Everything You Need to Know About the CCPA
The california consumer privacy act (ccpa) is legislation signed into california state law on june 28th, 2018. However, the ccpa did not officially go into effect until january 1st, 2020. It is important to note that while this law is for the consumers of california, it affects all businesses, even if they do not have…
How Are You Ranking These Days
How many times did you open a web browser and use a search engine this week? If you are like most, quite a few times! We all use search engines countless times a day! Whether you are looking for a phone number, a location, online shopping, or to see if your favorite celebrity is still…
Improve Local SEO with Google My Business
A lot goes into building a winning ppc campaign: researching and selecting the right keywords, organizing those keywords into well-organized campaigns and ad groups, and setting up ppc landing pages optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads…
Organic vs Paid Clicks
Diving in, “google my business” is plus/places/maps/reviews/what-have-you for businesses. Now, everything is housed within one area, which is a fantastic plus. This allows you to manage your business’s identity on google much more efficiently and less of a headache. By going to the new google my business landing page (www.Google.Com/business), you’ll be able to control…
Your Personal Brand Should be Working for You
The age we are living in is becoming increasingly digital. A solid online persona is no longer something nice to have but is a need to have. According to personal branding expert carlii lyon, “we live in this dimension, but we also exist online. We need to do what we can to ensure our online…
New Regulations New Roadblocks for Marketers
Representing 33 percent of our participants, data-reliant respondents value data highly and think it’s more important than ever (especially data generated from the web). These respondents say their organizations are very strategic when it comes to data-based marketing and sales decisions. Because of this, they’re actively working to add more data into their decision-making. They…
How People Feel About Third Party Data
Like it or not, third-party data affects everyone—from credit reports and purchase history to entertainment and even what car you buy. It’s a multi-billion dollar industry built around the collecting and selling of information. Whether you agree with it, the shift from third-party data (purchased information) to first-party data (business-owned) is happening. One benefit of…
Larger Organizations Younger Respondents
The key to understanding who uses third-party data and why comes down to two things: age and company size. However, the relationship with third-party data also shows. Therefore, some interesting, and occasionally opposing, beliefs about data. Keep reading to see what the research tells us! In our previous blog post, we shared research on third-party…