Read more about this in my blog post: 10 Secrets to Writing a Catchy Headline . Commitment model Motivated or highly interested readers are actually the only ones who exhibit the traditional reading that we remember from our school days. They read almost every word of the text carefully. Such a reader may even try to overcome such a challenge as the “wall of text”, but this does not mean that you should not respect his efforts. You just need to format the text properly. After all, we want our readers to enjoy our texts, don’t we? How to write not only good, but also “selling” text? Although in this post I mainly talk about the general ergonomics of the text (readability). As I mentioned at the beginning, it is important that the text is engaging in its content. And if it also promotes sales, then in general it is ideal.
How to create such texts
Read more about it in my blog posts: SPS formula. How to write a good text without knowing copywriting? “Hanging content” – or how to create sales text? The structure of the sales text – 15 key elements Selling texts – don’t forget Chinese Singapore Phone Number List the most important thing! Selective reading culture The amount of information around us is enormous, and most people do not have time to process it, so it is very important not to forget the culture of selective reading and to respect it . After all, usually a person comes to a specific website with the goal of getting the necessary information as quickly as possible: to view a product, to order certain services or goods. That is, he wants to solve his specific problem. But if we make it difficult to find the information we need, then we can hardly hope to keep it on our site. So what should a truly readable ergonomic text look like.
Choose the topic of the text appropriately
The topic must be very clear and relevant to the reader. Make sure that the content of the text answers the questions of the potential client and solves his specific problems. If possible, give solutions to problems at the very beginning of CU Lists the text and don’t waste the reader’s time; Make sure your text is properly and conveniently formatted. Check its ergonomics not only from the computer screen, but also from smart devices (phones or tablets). Make sure that the text and its links have enough contrast with the general background of the site. For example nothing is worse for me than reading light gray text on a white background from a smartphone on a sunny day Don’t forget that your audience may have vision problems. So write in the largest possible font that is easy to read on different device screens. Sentence length max.